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Tuesday 24 October 2023
Porsche chief designer admits Chinese EVs, Tesla are forcing German automakers to get bold
As Chinese EV brands expand their European footprint, Michael Mauer, Porsche, and Volkswagens chief designer, is taking note. Mauer says with the ability to “do things completely different,” Chinese EVs are forcing German automakers to be more open-minded.
The luxury sports car maker is facing a new type of competition. After nearly 20 years of dominating the industry with iconic designs like the 911 and Cayenne, Maurer says new rivals are forcing automakers to get bold.“These startups, with no heritage, they can do things completely different,” Mauer explained in an interview with Bloomberg.
Read the whole story on electrek.co